Have a Facebook Group to Promote Your Book
Using Facebook to market and promote your book is an excellent way for an author to gain a following, as well as to keep fans excited. Your website and Author Page on Facebook are fun and great ways to market your book, but if you really want to get close with your fans, creating a special Facebook Group in addition to your Facebook Pages is a great idea.
Creating a Facebook Group is simple. Just go to your home page, go to the groups section and click create group. You’ll be able to add a group name, add members, and the most exciting feature, you can make your group private. This means that you can set up a private group only for people who have actually read your book. You can invite people who have ordered your book. If you think ahead for future books you can mention the group in the Appendix of your book. It’s a great way for your fans to congregate, discuss your book, and for you to interact with them in a one-on-one basis.
People who have read your book will often crave more information even after having read the entire book. They might like to delve deeper into why you said something you said in the book or why you chose a certain story line if it’s a creative novel or certain technology if it is a technical book. The great thing about getting closer to your readers is that they’ll be that much more likely to purchase your next book and that’s the key to making great money selling your books: An excited and enthusiastic fan base.
You can also create an open group if you prefer. The group will allow your group members to converse among each other and you to converse with them. In this case you might want to create a group to discuss all of your work and allow your fans to ask you questions and post information relating to your niche. It’s up to you how open or closed you want a group to be. You can even appoint moderators in order to help cut down on spam if your group is open.
Building a community of eager readers is an exciting aspect of creating a Facebook group to help promote and market your book on Facebook. Facebook groups can not only be ways to market and talk about what you’ve already created, but they are good tools to use for future books and future projects. When you have a rapt audience who will answer questions and communicate with you, your next book will practically write itself and be custom made for your audience.
If you don’t start the book club, your fans might start one for you. It’s not bad if fans make groups about your book, but if you get in on the ground floor of creating a group for your book yourself, you’re the one who will benefit from the attention of your audience. You can begin your book club talking about each chapter one at a time, starting at the beginning. If the group is closed you won’t be putting up any spoilers, but you will learn a lot about how the readers felt reading each chapter as well as get great ideas for future projects.