How to Market and Promote Your Book Using Facebook
Marketing and promoting your book on Facebook has never been easier. You can use apps to manage your marketing campaigns, pages and groups to create ultimate interaction between you and your fans, so that they can’t wait to buy every book that you promote.
Facebook Apps to Help with Marketing
There are many different types of apps that you can use with Facebook to help you with marketing and promoting your book.
Heyo — This is a full featured social marketing system. You can use it to create awesome Facebook marketing campaigns including contests with the Facebook Timeline contest Creator. You can even build buy buttons and more to sell right on your Facebook pages. You can use the system for social, mobile and web promotions. This is just to mention one. There are many other Facebook apps to help with marketing.
Facebook Groups — You can set up a Facebook group for each book that you write and even before you finish writing the book. You can have contests; let your fans contribute to ideas in your book and more. The fans will love you for it and be ready to buy your book the moment it’s released by the publisher. Nothing like having a legion of fans ready to buy the minute your book is ready. Creating multiple groups, one for each book, and one group to discuss all your work will give you another avenue of promotion and marketing your book on Facebook.
Facebook Author Page — It’s really important to create a Facebook Page for you as an Author. Publishers can also use special codes and tags that allow them to add an author tag, which is a lot like a follow button so that readers can follow the author just when highlighting the announcement. Creating your Author page is very easy just sign in to your personal account, then scroll down to Pages on the left, click it, then click “create a page. Choose Artist, Band or Public Figure to make your Author Page. Use this page to promote all your work as an author.
Facebook’s Embedded Posts — This is a new change being rolled out that will help you embed public Facebook posts elsewhere. Just click the little arrow to see what is offered on any post you’ve created and you have the choices of Hide, Report/Mark as Spam, Follow Post and now Embed Post. You can click Embed Post and grab the code that lets you embed the post anywhere you want on the web like your webpage. People can like and share the posts right from your webpage too. If someone wants to comment on the post it takes them directly to the post on Facebook.
Don’t forget to grab your vanity URL for every page or group that you choose and create custom Facebook pages too. This will help you market your books better because you will show you as a professional author that is proud of her books. Also, Facebook will not be a replacement for your Author’s Web Page. Your Webpage should be the hub of all your marketing activities, including your Facebook marketing. If you want to marketing and promote your book on Facebook you should get started now.